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I am an accomplished graphic designer with over 25 years of experience in the design field. My expertise lies in crafting compelling packaging designs for the spirits, wine, and beer industries. Over the years, I have had the privilege of collaborating with a diverse range of clients, both within the UK and internationally.


My role extends beyond design; I am deeply involved in the entire process, from conceptualisation to the final product. I work closely with clients, offering my wealth of knowledge on various aspects, including artwork, compliance with legal requirements, print production, label finishes, sourcing bottle suppliers, and even selecting appropriate dry goods. I understand the critical importance of these elements in achieving the desired end product within budget and on schedule.


To put it simply, I am passionate about what I do. Each project I undertake receives a unique and tailored approach. I invest thought, insight, and a keen understanding of your target audience to create designs that leave a lasting impact.


  • Label design
  • Package design
  • Logo design
  • Branding
  • Visualisation
  • Brand name generation


"Simon has been part of our journey from the beginning for both CEDER'S and CELTIC SOUL. He developed both packaging formats, as well as most of our design assets. Simon is easy to work with, and a great communicator. He is quick, friendly and professional. We view him as an extended part of our team"

Craig Hutchison and Maria Sehlstrom - Ceder's Drinks Ltd & Celtic Soul Drinks Ltd

"We have been working with Simon for over three years now. He is an absolute professional, with a great feeling for labels and packaging that attract the eye of consumers. Besides that, he is very flexible. He follows up directions, but also gives the right, personal swing to our wine labels. We absolutely recommend him. You will not be disappointed"

Bodegas Latúe - Villanueva de Alcardete, Spain

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